Ciroc Vodka has once again tapped fashion powerhouse Brian Ahumuza, better known as Abryanz, to lead its brand presence in Uganda, reaffirming a partnership that has long blended style, nightlife, and premium lifestyle culture.
The announcement was made during a media gathering hosted by the Abryanz Style & Fashion Awards (ASFAs) team, where organisers also teased an expanded 2025 program, new entertainment features, and a more immersive experience for fans of fashion and music.
According to Roy Tumwizere, Head of Advocacy at Uganda Breweries, bringing Abryanz back on board was a natural decision.
He described the stylist and entrepreneur as a true representation of Ciroc’s modern, luxury-forward energy.
“Abryanz embodies exactly what our brand celebrates bold style, cultural impact, and a fearless creative spirit. We’ve worked with him before with great success, and we’re excited to elevate that partnership even further as we head toward the ASFAs 2025,” Tumwizere noted.
Abryanz welcomed the renewed collaboration with enthusiasm, saying Cîroc mirrors the essence of his personal brand and the creative movement he continues to build.
“Partnering with Ciroc feels like reconnecting with a brand that speaks my vibe. We share the same belief in confidence, creativity, and showing up in your best form.
I’m excited about what we’re crafting together as we gear up for the 2025 ASFAs,” he said.
Under this partnership, Ciroc and Abryanz will deliver a series of premium lifestyle moments that stretch beyond the awards night, ranging from exclusive fashion-forward events to stylish brand activations designed to enrich the entire ASFAs journey.
With Abryanz back as the face of Ciroc Uganda, fans can expect a more vibrant, polished, and culturally charged experience leading up to the country’s biggest fashion celebration. The collaboration is set to inject fresh energy into the local creative scene while amplifying Ciroc’s signature flair in Uganda’s entertainment and fashion spaces.
