UDB is a public entity, fully owned by the Government, with the mandate of supporting the private sector in key growth sectors, including Agriculture, Agro-processing, Manufacturing, Extractive Industry, Oil and Gas, Education, Health, Infrastructure, Trade and Commerce, Hotel and Hospitality and Real Estate, ‘cleanly knitted to the country’s National Development Plans’.
Patricia Ojangole who is UDB’s Chief Executive believes Uganda Development Bank has bettered service delivery; thanks to the Client Charter that has kept her team in check as it spells out minimum standards expected of them. She remarked “UDB is committed to getting the country’s entrepreneurs a support structure to help them realise their business dreams. We for example want all entrepreneurs of this country to come up with winning proposals and we will provide technical and funding support. We offer entrepreneurs the opportunity to take charge of bigger projects. This Forum is one of the avenues for our customers to reach us and to give us their views on how we can serve them better”
Uganda Development Bank was rebranded in 2015 to shove off its old ‘rugged’ identity, streamline operations, serve its clients (the local business person) better towards the role of national development for which it was established – being the country’s development bank fully owned by the State. The Customer Engagement Forum is one of the initiatives that are the outcome of this “change of look”
The conclusion of UDB’s rebrand came the Client Charter, a document with running points, stressing the Bank’s commitment to improving its operations; caring more, taking responsibility, eliminating lags and constantly interfacing with customers; the end goal being a happy and satisfied customer hence profitability. ‘When the customer is happy, we are happy and the country is growing. That’s what we are here for,’ said Finance Minister Matia Kasaijja at the inaugural Customer Engagement Forum in 2015
This year’s Customer Engagement Forum by Uganda Development Bank; is an extension of the rebrand, closely riding on the promises made (by the Bank to the Customer) in the established Client Charter.